Catch The Current
Ride The Strategy
Flow Online
Strategic Social Media Management for Purpose-Led Brands
We are your values-first partner dedicated to transforming your digital presence into measurable impact. Whether you need full-service management, a tailored campaign, or expert training, our boutique agency delivers high-impact, authentic strategies. We specialize in helping nonprofits and local Coastal Bend businesses grow their reach without losing their heart.
STEP 1: The Deep Dive Discovery
Goal: Alignment & Vision We begin by immersing ourselves in your mission.
This includes a full brand audit, defining your unique tide (goals, values, voice), and pinpointing your ideal audience. We gather all the necessary assets and set clear, measurable KPIs for your nonprofit or local business.
Charting Your Course: The BVC Social Strategy Process
STEP 2: Charting the Strategic Blueprint
Goal: Defining the Plan
This is where we craft your customized Strategic Posting Flow (SPF). We design your tailored content pillars, outline platform-specific strategies (e.g., Facebook vs. Instagram), and establish a clear editorial calendar. This blueprint is your custom roadmap to guaranteed, purpose-led growth.
STEP 3: Content Creation & Execution
Goal: Consistent Momentum Our team takes the wheel.
We handle all done-for-you content creation—from graphics and captivating short-form videos to engaging captions and strategic scheduling. We ensure every post is aligned with your brand guide and optimized to capture the attention of the South Texas community.
STEP 4: Review, Engage, and Refine
Goal: Optimization & Impact We don't just post and forget.
We actively monitor engagement, respond to comments, and manage your community to build authentic relationships. At the end of each cycle, we review performance metrics and refine the strategy based on data, guaranteeing continuous momentum and impact.
Think of us as your brand's lifeguard, keeping your presence afloat, engaging, and on-brand while you ride the wave of your business growth. We don't just throw up posts and hope for likes. We build a full-bodied presence with: Content that converts (graphics, reels, carousels, captions, ALL done-for-you), Strategy rooted in your goals, and Audience engagement that builds trust and momentum. We keep your local Rockport business top of mind and on every feed worth being on. Done-for-you. Designed for growth.
DFY Social Media Services
Foundational Build & Management: The Social Starter - $1200/mo.
Platforms (pick 2): Instagram, Facebook, LinkedIn, or Threads
(Add: +$200/mo. per extra platform)
Strategy & Planning: Kickoff audit, content pillars, monthly theme map, and a 30-day calendar (Notion)
Content Production (~12 posts/mo.):
Mix: 4 Reels/Shorts (edited from client-provided clips/ 1 reel per week) + 4 carousels + 4 static/ graphic posts
Captions & SEO: hooks, keywords, hashtags, CTAs tailored per platform
Stories: 8–12 story frames/mo. (announcements, behind-the-scenes, polls, links)
Scripting Support: 4 short video scripts/talking points per month (30–60s)
Scheduling & Publishing: Native tools where possible
Community Management and Community Engagement: Up to 30 min/day total (Mon–Fri) across chosen platforms for comment/DM replies, light outreach, and lead routing with saved replies
Reporting & Optimization: Monthly performance report + 30-min strategy call; weekly pulse notes (wins, misses, next steps)
Approvals: 1 revision round per post; clear due dates inside the calendar
Growth & Engagement Management: The Social Pro - $1600/mo.
Best for: audience growth + stronger engagement
Everything in The Social Starter
Platforms: up to 3 (Instagram, Facebook, LinkedIn, or Threads)
Posts: ~16/month (4 Reels, 4 carousels, 8 graphics)
Stories: 16 frames/mo. with polls/Q&A/links/CTAs
Scripting/ Trend Watch: 4 video scripts/talking points/trends/mo. (aligns with reels)
Community Management and Community Engagement: 30 min/day per platform (Mon–Fri) incl. proactive outreach/partner tags
Strategy:
A/B Hook Testing (Depends on client audience)
Done during the first month, experimental copywriting
Monthly Theme Map
Monthly strategy per month (Brand awareness, CTA’s, Promotions, etc.)
Publishing: scheduling, bio optimization, link-in-bio
Reporting: monthly report + weekly “wins/misses/next” note
Approvals: 1 revision round per post; clear due dates inside the calendar
Full Engagement & Management: The Social CEO - $2000/mo.
Best for: brand lift + pipeline impact
Everything in The Social Pro
Platforms: 3 (with light repurposing to Threads/Shorts as relevant) (Instagram, Facebook, LinkedIn, or Threads)
Posts: ~20/mo (8 Reels, 4 carousels, 8 graphics)
Stories: 24–30 frames/mo + highlight refresh/cover updates
Scripting: 8–10 scripts/talking points/mo + interview prep outlines
Community Management and Community Engagement: 45 min/day (Mon–Fri) including creator/partner commenting routines
Strategy: quarterly creative roadmap + experiment plan
Publishing: scheduling, link hub, Publishing: scheduling, link-in-bio
Reporting: dashboard + 60-min strategy call
Approvals: 2 structured rounds (copy → creative)
Additional Services
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Need a significant spike in donations, event ticket sales, or qualified leads? Our Targeted Marketing Pushes are designed for high-impact, short-term goals. We craft and execute focused, multi-channel campaigns for product launches, seasonal efforts, or urgent nonprofit fundraising goals, delivering maximum exposure and conversion in a defined timeframe.
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Short-form video is the most powerful way to capture attention in the digital landscape. We offer a seamless video editing add-on to your management package, handling everything from raw footage organization to final cuts, optimized for platforms like Instagram Reels and TikTok. Ensure your Coastal Bend brand shines with professional, high-quality dynamic content that connects instantly.
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Empower your in-house team to handle your brand's presence effectively and authentically. We host custom, private workshops and training sessions focused on ethical branding, content strategy, and platform best practices specifically tailored for your team's needs. Perfect for South Texas nonprofits and local businesses looking to build long-term internal expertise.
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Designed for new businesses or brands needing a complete digital overhaul, this intensive 90-day program launches you with a robust, sustainable strategy. We deliver the full package: a foundational brand guide, a full content template kit, 90 days of managed posting, and a clear roadmap for your next phase of purpose-led growth.
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Need a wave of cohesion across your content? This add-on delivers a fully customized brand guide plus 30 days of plug-and-post Instagram & Facebook content templates, designed to match your aesthetic, messaging, and goals. We’ll also toss in 7 story templates so your daily visibility stays as seamless as your grid. It’s the perfect mix of structure + style for brands ready to stay consistent without reinventing the surfboard.
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Bundle Your Services
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Bundle Your Services ~
Non-Profit Package
$1000/mo.
Platforms (pick 2): Instagram, Facebook, LinkedIn, or Threads
Add: +$200/mo per extra platform
Strategy & Planning: Kickoff audit, content pillars, monthly theme map, and a 30-day calendar (Notion)
Content Production (~12 posts/mo):
Mix: 4 Reels/Shorts (edited from client-provided clips/ 1 reel per week) + 4 carousels + 4 static/ graphic posts
Captions & SEO: hooks, keywords, hashtags, CTAs tailored per platform
Stories: 8–12 story frames/mo (announcements, behind-the-scenes, polls, links)
Scripting Support: 4 short video scripts/talking points per month (30–60s)
Scheduling & Publishing: Native tools where possible
Community Management: Up to 30 min/day total (Mon–Fri) across chosen platforms for comment/DM replies, light outreach, and lead routing with saved replies
Reporting & Optimization: Monthly performance report + 30-min strategy call; weekly pulse notes (wins, misses, next steps)
Approvals: 1 revision round per post; clear due dates inside the calendar